If thinking about selling, keep in mind a few things that will make the process not only profitable but enjoyable!

Let’s get started!


Always remember, you only get one chance to make a first impression! Right? Well it’s no different when it comes to selling your home. Those potential buyers will only get one shot at walking away with a favorable impression of your home.

It all starts with what we call “Curb Appeal”.

When a potential buyer comes to view your house the first emotional reaction that will affect their psyche and set the mood for the rest of the showing is the exterior of  the house. Presence is everything!

Let me help you with a little prep work and  set the right atmosphere for a compelling showing. Sometimes, a few minor tweaks can really make a difference in making an awesome first impression, which always puts the potential buyers in the right mindset.


Having a licensed Realtor in your corner can create a strategic edge when it comes to your home’s valuation, staging, selling process and fine points negotiation.

Many sellers try to do this on their own but they truly underestimate the extra stress, the time commitment and the emotional roller coaster of this process.

According to the National Association of Realtors 2011 profile of home buyers and sellers, it’s estimated that 10 percent of all homes are sold by owners. Twelve percent of those FSBO (for sale by owners) sellers cited getting the right price as the hardest task in selling it themselves. This pricing difficulty is evidenced by the fact that the typical FSBO sale price, according to the NAR, was only 69.76 percent of those real estate agent-assisted home sales.

Most real estate agents will gladly provide you with a comparative market analysis in the hope that when you get tired of the process of selling it yourself, you will call them to pick up the listing.

The most common reason most homes take longer to sell than others all things being equal is because they are overpriced. The quicker way to sell your home is to offer a better value for it than it’s neighboring listings. If you drop your price, you’ll sell faster


This is always a touchy subject, but is one of the most important aspects of selling real estate. I understand, your home is priceless to you, but if you let me I’ll show you how market research, trends and the proper use of comparable homes in your area will be the winning formula to get to the right price.

Studies have shown that homes priced higher than 3% of the market value take longer to sell. The longer your house sits on the market the more likely potential buyers may think there is something wrong with it.


I guess you could say my approach to Real Estate marketing is holistic in many ways. I believe people don’t just buy homes, they buy into the city and its amenities, schools, hospitals, parks, malls and neighborhoods. I believe Realtors need to strongly identify with their market and most importantly, its culture, people and market dynamics.

Regarding my toolbox, I use everything at my disposal that can give my clients and I an edge. My personal database and referral network of friends, clients and past associates are huge. I also believe that education is the best possible marketing and sales strategy. That’s why blogging, social media and content marketing are also a big part of my arsenal and overall strategy.

Even though I’m a strong believer in technology, I also know that old and not so old but true and tried marketing strategies such as direct mail, display ads, postcard distributions, banner ads and email marketing are just as effective given their proper place.


Once you have accepted an offer on your house, there are certain items that you and the buyer must do before the closing date. The property will need to be appraised, surveyed, inspected and possibly repaired.

An effective Realtor can help spearhead these efforts and act as your advocate when dealing with your buyer’s agent and vendors.

Don’t forget to start your relocation arrangements, make a “to do” list so that you stay organized and on track with your time line. Some helpful tips to consider would be to use a professional, licensed and bonded moving company, cancel your utilities and other routine services, and set up a start date for services at your new place.


Let do this!

My phone number is: 561.715.9121

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